“For me, the most important question to ask in teams is not “What are we going to do?”  but “Why are we going to do it?”  Then, as things change over time you deal only with those that get you closer to the Why”


I am Liz Calder of Blue Raccoon and I work with leaders in Life Science and Technology companies who have urgent and multi-faceted business problems to solve and are grappling with turning their ideas into reality. I clarify the reach of the change required, the risks involved and the impact on employees and customers, resulting in a Roadmap or Business Case for getting to the right place.

How things work has always fascinated me; logic and patterns and finding the ‘aha’ moments.  Inevitably, this led me to a career in science, first in chemistry, then moving to engineering and most recently to the life science research domain.

I began helping people solve their problems using IT while I was doing my Ph.D. and soon realised that there is much more to successful IT than writing a piece of software and putting it on someone’s desktop. People must want what you give them.

The things that really matter to me when working with teams are

  • that all stakeholders are well engaged and understand the advantages the new solution will bring them and
  • that leaders understand, at an early stage who will be affected by the changes they are bringing in and how they are going to manage that.
Einstein solve problems quote banner

Liz in front of screen

Speaking Engagements

Business Analysis Network (Isle of Man): February 2020

Are you thinking what you think you’re thinking?

BBCCon 2019 : November 2019, Florida

Workshop: Are You Thinking What You Think You’re Thinking? – Overcoming Cognitive Bias in Projects

We Can, But Should We? Modern Ethics and the BA

BA 2019: September 2019 London

We Can, But Should We? Modern Ethics and the BA

BA-Beyond : March 2019, Brussels

Are you thinking what you think you’re thinking? – Q&A Session

Business Change and Transformation Conference Europe: March 2019, London

How Our Brains Stifle Innovation – The Effect of Cognitive Biases on Idea Generation

Ordnance Survey, Southampton – International Womens’ Day

Cognitive Biases at Work – Stereotyping

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